Alberto Moreno Nieto's profile

D&AD NEW BLOOD AWARDS 2024. Typo x Google

What's the challenge? 
Find a poem and use emerging font technology and typography to reinforce its meaning, focusing on an ecological or environmental message. Bring this message to life in an engaging way for your audience and develop a typographically-led campaign that compels your audience to reconnect with the planet and fight to make a change. It can be in any language or alphabet (see The Important Stuff). 

Who are we talking to? 
Climate change is an issue for everyone, but to build momentum sometimes you have to start small. You should create a campaign that speaks to a local audience that you can utilise with your chosen poem to make the biggest impact and create a halo effect that encourages wider action.

This innovative typo x Google Fonts application redefines the creative experience by introducing a unique fusion of typography, poetry, and nature. In this context, the application becomes your personal guide through a poetic labyrinth where each step brings you closer to resolving missing fragments of poems inspired by the nature of renowned English writers.

By using the application, you not only solve literary puzzles but also explore the close relationship between letters and the majesty of nature. Every corner of the labyrinth reveals not only an essential part of the poem but also the richness of the typefaces offered by Google Fonts.

This journey goes beyond simply completing verses; it is an immersion into poetry, typography, and the natural beauty that uniquely intertwines. 

 

D&AD NEW BLOOD AWARDS 2024. Typo x Google
Published:

D&AD NEW BLOOD AWARDS 2024. Typo x Google

Published: